Victoria Ford / Penguin

Talk

Wednesday 15 July 2026
6:00pm – 7:00pm

The Japanese Fiction Boom: From the publisher’s desk

13/14 Cornwall Terrace, Outer Circle (entrance facing Regent's Park), London NW1 4QP

the Daiwa Anglo-Japanese Foundation Organised by

Fully booked

Over the last few years we have seen Japanese titles take up half of the slots on translated literature bestseller lists. The distinctive yellow cover of Asako Yuzuki’s Butter has been a staple in bookshops for many months. The long-deceased crime classic Seicho Matsumoto is selling dozens of thousand copies, meanwhile the popularity of cosy fiction with cats and cute cafes sees no sign of waning. What caused this sudden wave of Western interest in Japanese fiction across all genres? Is it the extension of the Haruki Murakami effect? Or is it because of the popularity of manga and anime?

This talk went behind the perfect storm of reasons that has made Japanese literature the biggest publishing trend of recent years. It also tried to answer the question of what aspect of reading experience the Western public was missing and why Japanese writers have been uniquely positioned to fill that gap. What are the remaining Japanese titles that are still being overlooked? It also shared future predictions as well!

presentation by kAJA MURAWSKA

A recording of this event can be viewed here:

About the contributors

Jane Lawson

Jane Lawson is a Publishing Director at Penguin Books. Over a career spanning thirty years, she has discovered numerous prize-winning and bestselling writers including Bonnie Garmus’ LESSONS IN CHEMISTRY; Vikas Swarup’s SLUMDOG MILLIONAIRE; Monica Ali’s BRICK LANE; Markus Zusak’s THE BOOK THIEF; and Hallie Rubenhold’s THE FIVE. Known for her growing list of East Asian authors, she is one of a few publishers behind the Japanese fiction boom. She partly credits her fascination for this space to her childhood in Tokyo.

Kaja Murawska

Kaja Murawska has been covering the Japanese publishing market for the recent ‘Publishing in Japan’ edition of Publishers Weekly, where she interviewed authors such as Haruki Murakami, Asako Yuzuki and Mieko Kawakami. Her extensive experience with the Japanese publishing market includes conducting seminars for Japanese publishers, as well as acquiring and selling book rights in Japan while working for publishing companies such as the Folio Society, Hachette and Quarto. Most recently she moderated panels with Japanese writers during the London Book Fair.

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