26 January 2021
Pleasure in Profit
In the first comprehensive study of the birth of Japanese commercial publishing, Dr Laura Moretti investigates the world of popular literature. She marshals new data on the magnitude of the seventeenth-century publishing business and highlights the diversity and porosity of its publishing genres. Moretti explores how booksellers sparked interest among readers and demonstrates how they tantalized consumers. In this book launch, Dr Moretti presented some of the key arguments that she puts forward in ‘Pleasure in Profit’. She also introduced a number of primary sources and fleshed out the wealth of information packed in this monograph.









